Less is More.
In today's digital landscape, the influence of advertising techniques on consumer experiences and overall wellbeing has emerged as a significant concern. Research underscores the urgency for a critical reassessment of prevailing advertising practices. A new paradigm shift must be designed to reflect and realize the positive changes we aspire to see. It involves rethinking and restructuring the very fundamentals of advertising strategies, prioritizing ethical considerations, and aligning them with the well-being of consumers. By doing so, we can foster a more harmonious relationship between advertising and the public, ensuring that advertising methods are not only effective but also socially responsible and sustainable in the long term.
The following key points illustrate the rationale behind our commitment to addressing these challenges.
People find ads more intrusive and irrelevant to their interests and preferences.
Retargeting ads are perceived as an invasion of privacy, making users uncomfortable with being tracked and analyzed.
Digital ads interrupt the user experience, leading to frustration, especially when they disrupt activities like watching videos.
Ads that aren't engaging, entertaining, or informative fail to resonate with modern consumers.
The repetitiveness and uninspired nature of many digital ads lead to "banner blindness," where ads become "invisible" to users.
Over-saturation of ads across various platforms leads to consumer resistance, with increasing use of ad blockers and subscription services to avoid ads.
The increase in media exposure leads to mental and physical exhaustion from too much advertising, reducing tolerance for ads.
Ads on digital media, especially on smartphones, are found more annoying compared to television, altering the consumer-media relationship.
Join us as we dare to change the status quo and develop effective solutions!